We activate brands
and we are passionate about what we do
Brand Activation is part strategy, part ‘the big idea’, part operational bench-strength and part ‘gut feel’ from years of experience of what is really needed to create a highly unique, relevant and memorable consumer engagement.
We create, plan and deliver integrated brand activation campaigns that create an emotional connection between a consumer and a brand.
At our core, we are an Experiential Marketing agency. Since 2004, Sugar Media has delivered over 5,000 activations and has engaged with over 1.5 million Canadians.
We take consumer engagement very seriously and plan out exactly what we want a consumer to experience, what messages we want to deliver, how we will drive change in consumer behaviour and how we will measure our success.
To design the most effective consumer engagement experiences we use our proprietary strategic planning and measurement tools, Experium and Experiential Insight.
Engaging consumers online is paramount and is often the first point of contact for your brand. But an online interaction can also be a highly strategic and timely follow-up touch-point after a live consumer engagement.
As an integrated brand activation agency we embrace the opportunity to extend a consumer relationship into the digital world by way of social, mobile and eCRM.
Building on the foundation of a positive brand experience, we understand how to use digital to catalyze dialogue, generate brand message amplification and build brand loyalty.
Sponsorship marketing, unlike any other form of media, provides a highly unique opportunity to engage and emotionally connect with consumers.
Our Sponsorship Advisory team works with corporate clients to develop, analyze and plan sponsorship activity that is tightly integrated into a brand’s overall marketing plan.
To fully understand how a portfolio of properties is performing, we use Sponsorship 360°, our proprietary tool and methodology to evaluate each property investment specifically against a brand’s marketing & communication objectives.
An important tool in the Brand Activation toolkit, Promotional Marketing is used to motivate change in consumer behaviour and drive product purchase.
As an integrated extension of an experiential campaign or a standalone initiative, our promotional team is expert in creating, designing and delivering promotional campaigns that will resonate with target consumers at any point in the purchase funnel.